Use reorg rebuild when:
Large I/O is not being selected for queries where it is usually used, and optdiag shows a low cluster ratio for datapages, data rows, or index pages.
You used sp_chgattribute to change one or more of the exp_row_size, reservepagegap, or fillfactor space management settings and you want the changes to apply not only to future data, but also to existing rows and pages. For information about sp_chgattribute, see the Reference Manual.
If a table needs to be rebuilt because of a low cluster ratio, it may also need to have its space management settings changed (see “Changing space management settings before using reorg rebuild”).
reorg rebuild uses a table’s current space management settings to rewrite the rows in the table according to the table’s clustered index, if it has one. All indexes on the table are dropped and re-created using the current space management values for reservepagegap and fillfactor. After a rebuild, a table has no forwarded rows and no unused space from deletions or updates.
The syntax for reorg rebuild is:
reorg rebuild tablename [index_name]